Explainer video production is a multi-step process that involves more authorities than one.
Usually, an explainer video production group comprises of a Scriptwriter, Storyboard Artist, Illustrator, Animator, Voiceover Artist and Sound-Effects Artist. Each of these six role players uniquely contributes to video production.
Here’s a step-by-step description of the Video Production Approach.
Step I: Understanding Client Short
The first step of the explainer video production course of action requires going by means of client’s short (a questionnaire filled by client), for understanding his/her business enterprise entity and video requirement. Commonly, it is the scriptwriter who goes via this course of action. In case of doubts or queries, an interaction involving the scriptwriter and the client is arranged.
Step II: Analysis and Brainstorming
After all the relevant facts has been gathered from the client, a secondary analysis (if necessary) is carried out, for greater understanding the business enterprise. The brief is explained to the storyboard artist and to the animator. Immediately after both of them have understood the brief, they sit with the scriptwriter to visualize the video storyline, determine on characterizations & other visual elements, and finalize on how those elements would be animated. Once anything is decided, the video script is crafted.
video company : Scripting & Voiceover
Based upon discussion, the explainer video script is crafted and sent to the client for approval. Ordinarily, a 60-seconds explainer video script consists of 150-160 words. This script acts as the ‘armature’ about which the video is sculpted. On approval, the script is recorded as a voiceover, which at a later stage, is placed as a background narration in the explainer video.
Step IV: Storyboarding & Illustration
”A storyboard is a graphic organizer in the kind of illustrations or pictures displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence.”- Wikipedia
Essentially, storyboarding includes sketching the scenes of the video, frame-by-frame. Storyboarding is done on the basis of the final script. Once storyboarding is completed, it is sent for client’s approval. On approval, the storyboard goes by way of illustration (colorization), and as soon as once again, it is sent to the client for approval.
Step V: Animation and Sound Effects
When the fully-illustrated storyboard is approved from the client, the animation approach gets started. This approach of course, consumes a lot of time as it isn’t a easy job to bring static storyboard characters/elements to life. The animation is performed primarily based on the final voiceover, thus making certain proper synchronization between the audio and the visual.
Sooner or later, the animation and voiceover are integrated collectively to type the video. To this video, sounds effects are added. The sound effects enhance the overall video high quality and contribute in building subtle humor.
The final video is sent for approval.
Step VI: Delivery
On approval, the final video along with its supply files is delivered to the client. As per the client’s requirement, the video is delivered in ‘mov’, ‘avi’ and/or ‘mp4’ format(s). This is how the explainer video production approach ends.
To Conclude
If you are arranging to get an animated video developed, then you really should preserve in mind that no matter what explainer video style you choose to have for your video, the production is time-consuming. As a result, in order to have a high-good quality video, the production team should really be offered sufficient time to conceptualize and create it. Pull off an incredible video and experience its rewards!